DDB's Cotton Ads Take a New Direction

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK DDB’s latest TV work for Cotton Inc. illustrates the versatility of the material, albeit in different settings.

One spot from the New York agency, “Storefronts,” depicts a 20-something woman in jeans walking past a row of clothing stores, each with a more provocative name. They begin with names such as “Work Clothes” and “Play Clothes” and end with “Clothes That Get You Fired,” which features a window mannequin dressed in a red halter top and striped skirt.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in