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Motion Theory in Los Angeles created a city in a shoe for mcgarrybowen’s Reebok Pump Wrapshear shoe spot, showing a man running past city obstacles like a fire hydrant and a fence. Co-directors Grady Hall and Mathew Cullen shot the acrobatic lead, Flipz, against a green screen and on location in Los Angeles for the two-day shoot. Flipz added his personal touches. “He had eight different ways of jumping over a fence. It looked like it was as easy as walking for him,” Hall says.
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