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DALLAS Kimberly-Clark has launched a $10 million campaign to promote its new Poise Panty designed for women with light to moderate bladder-control problems, the company said.
The campaign, created by Ogilvy & Mather in Chicago and New York, includes television commercials on major networks, a series of print ads, shelf signs at major retailers, online media and coupons, said Nathan Hanson, director of North Atlantic brand and customer development for Kimberly-Clark.
The theme of the campaign is “Poise.
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