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CHICAGO Roundy’s Supermarkets, parent company of Rainbow Foods, Copps and Pick ‘n Save, has awarded its $12 million advertising account to Kerker after a review, according to the agency.
The independent Minneapolis shop will handle account planning, brand strategy, creative and media for the Milwaukee-based company. The client had asked agencies to create a strategy to help it expand its supermarket chains in Minnesota and Wisconsin.
“Kerker nailed our situation. They became familiar with and understood our stores from the inside out,” said Robert Mariano, chairman and CEO of Roundy’s, in a statement.
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