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LOS ANGELES Independent 72andSunny’s extensive promotional effort on behalf of the G4 Network’s 2005 G-Phoria video game awards show culminates with tonight’s event broadcast, according to the agency.
The marketing effort marks the first time in its three-year history the program, touted as “the mother of all video game award shows”, has relied on an off-channel advertising campaign, an agency representative said.
Described as “a multi-million dollar” effort, the brash, design-driven campaign includes wild postings and online banner ads with a decidedly hand-made feel and “an ’80s punk-rock aesthetic,” said Glenn Cole, creative director at the El Segundo, Calif.,
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