The Man Behind Gatorade's Ads Will Lead Creative at TBWA\Chiat\Day Los Angeles

Renato Fernandez is promoted to chief creative officer

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The Los Angeles office of TBWA\Chiat\Day has promoted Renato Fernandez to the role of chief creative officer.

Fernandez effectively replaces Brent Anderson, who moved over to the network’s dedicated Apple agency Media Arts Lab last October.

The former executive creative director has led TBWA’s U.S. campaigns for Gatorade since 2014, and in 2015 was promoted to direct all global projects for the beverage brand as worldwide creative director.

“Renato is a master craftsman, and his ability to tell stories across multiple platforms and media is second to none,” said Stephen Butler, who served as CCO before being promoted

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