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ATLANTA The Martin Agency has produced two television spots that promote Nascar’s “Race to the Chase” for the sport’s top prize, the shop said.
Both 30-second ads began airing during races this month and will continue through the Sept. 10 race in Richmond, Va. The campaign includes radio spots, print ads in Nascar Illustrated and Nascar Scene and banner ads on Nascar.com.
The campaign focuses on a scoring system that Nascar started last year that narrows contenders for the top prize to 10 drivers who compete for the most Nextel Cup points during the last 10 races of the season.
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