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VNU NV has reached an agreement to acquire IMS Health, a U.S.-based health care data provider, for 5.8 billion euros (around $7 billion) in cash and stock. The merger, expected to close in the first quarter of next year, will join the leading company in TV market research—VNU is the owner of brands like Nielsen Media Research and AC Nielsen, and is also the parent company of Adweek—with the best-known drug market data firm in the U.S.
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