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ATLANTA Sullivan-St. Clair has acquired the advertising account of American LubeFast without a review, the shop said.
The Atlanta-based company previously produced its advertising internally, but hired the independent Mobile, Ala., shop to promote the firm’s name change from Super Lube. The company bought Super Lube in 1999 and began changing the names on its 70 locations last year.
Sullivan-St. Clair plans to launch television, radio and on-site advertising for the client next month. The agency also will perform media planning and buying.
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