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CHICAGO Ten United takes a lighthearted approach in getting financial institutions to use First Data’s Star network for ATM transactions in its first work for the client.
The business-to-business print campaign, which is breaking over the summer, shows how some customers use the ATM network in their everyday lives. One execution depicts a man with a ridiculous comb-over at a barbershop. “His wife, his kids and his barber couldn’t get him to change his hairstyle. But we changed how he parts with his money,” reads the headline.
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