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NEW YORK BMW of North America has hired Select Resources International to manage the carmarker’s search for a new ad agency to handle national creative duties following its split with 10-year incumbent Fallon, sources said.
SRI, a Santa Monica, Calif.-based consultancy that previously handled the 2003 review for BMW’s Western regional dealers account, was selected over two New York search specialists: AAR Partners and Roth Associates, said sources.
SRI declined comment, and the Woodcliff Lake, N.J., client could not immediately be reached.
BMW
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