Southwest's 'Ding' Brings Rapid Response

DALLAS Omnicom Group’s GSD&M has created four commercials to air nationally for Southwest Airlines’ online booking tool known as “Ding.” As with previous GSD&M work for the client, the new spots use situational humor to grab the viewer’s attention.

In all four spots—”Anniversary,” “Kiss,” “Leaving for Work” and “Office”—characters abruptly race to their computers after hearing the familiar flight-deck “ding” that Southwest uses on its commercials to precede the tagline, “You’re now free to move about the country.”