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ATLANTA The Physicians Committee for Responsible Medicine has launched an ad campaign on the public transit system in Washington, D.C., to find plaintiffs for a class action lawsuit against the milk industry.
The 292 ads are being placed in train stations and cars and on city buses throughout the Washington Metropolitan Area Transit Authority system. The ads were produced internally by PCRM, a Washington-based nonprofit organization. The group is spending about $15,000 to run the ads on the transit system for the next month.
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