Cole & Weber/Red Cell Wins Best of Show Addy

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NEW YORK A campaign reviving a West Coast beer brand has won top prize at the American Advertising Federation’s national Addy Awards. Cole & Weber/Red Cell received the best in show Addy for its “Remember Rainier” campaign.

The campaign by the Seattle shop included bringing back retro commercials and creating a late-night television show chronicling two fans of the beer and their adventures.

In all, 68 gold and 96 Silver Addys were awarded. Bernstein-Rein Advertising in Kansas City, Mo.,



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