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NEW YORK Arnold Foods Company, a division of George Weston Bakeries, has tapped Seiter & Miller Advertising to handle its $5 million ad account, the agency said.
The New York independent won the account last month, and will break its first work in two markets this fall. The television and print campaign will then rollout to the rest of Arnold’s market in the Northeast and Southeast in early 2006, according to agency partner Dan Cole.
Arnold offers Whole Grain Classic, Natural 10 and Brick Oven breads, as well as rolls, croutons and stuffing mix.
The
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