Sigma Hires Paris

Patricia Paris has joined Sigma Group in Oradell, N.J., as media supervisor. Paris is responsible for both media planning and buying for the agency’s key clients, including Humax USA, Synergy Bank and Panasonic Computer Solutions. In addition, she will help Sigma’s clients capitalize on marketing trends taking place over the Internet, including search engine optimization, brand awareness and niche marketing. Paris was most recently a media supervisor at JL Media in Union, N.J. Before that, she was an associate manager of the in-house ad agency at Prudential in Newark, N.J.