Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
WASHINGTON A top federal regulator on Wednesday called for increased disclosure of product placement and paid product pitches on TV, and said government authorities should investigate dubious practices.
“The use of covert commercial pitches is penetrating deeper and deeper into media,” said Jonathan Adelstein, a Democratic member of the Federal Communications Commission.
It was not clear whether the Republican chairman of the FCC, Kevin Martin, who effectively controls the agency’s agenda, shared Adelstein’s enthusiasm for tougher vigilance of the growing practice of product placement.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in