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DALLAS Fogarty Klein Monroe has won the $12 million creative and media account of automotive retailer DriveTime after a review, the agency said.
The other finalists in the review were not disclosed. The incumbent was O’Leary & Partners, an independent in Irvine, Calif.
Houston-based FKM is an independent shop with annual billings of $230 million, a spokeswoman said.
DriveTime, based in Phoenix, operates 81 dealerships in eight states and 13 metropolitan areas, offering “second-chance finance” to customers with impaired credit histories.
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