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ATLANTA Sawyer Riley Compton has won a review for the Bernhardt Furniture account, the shop said.
The independent Atlanta shop bested several other undisclosed agencies for the account. The incumbent, The Richards Group in Dallas, did not defend.
Billings were not disclosed, but the Lenoir, N.C., furniture manufacturer spent $4 million on advertising in 2004, according to TNS Media Intelligence.
SRC will provide creative work for all of the company’s residential furniture advertising. Bernhardt will keep media planning and buying internal.
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