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With budgets under pressure from inflation and traditional advertising’s effectiveness being questioned, chief marketing officers can be forgiven if they feel gloomy.
That was the backdrop for 165 clients gathered last week at the Marketing Forum, a conference on a cruise ship where they listened to new ideas from agencies and heard more bad news about themselves.
Among that news: Only one in four CMOs meets with their CEO “very often,” according to a yet-to-be published survey of clients done jointly by The Financial Times and consultancy Market-2Customer.
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