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Motivating teens to be active can be difficult, but the Centers for Disease Control and Prevention’s Youth Media Summer Program is aiming to do so with a campaign from Saatchi & Saatchi in New York that incorporates TV ads and an interactive mobile effort. In the spots, directed by Swedish collective Stylewar, mobile phones come to life and race away from their owners. Ads urge teens to text message “8372” or “Verb,” or go to www.8372.com
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