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BOSTON Reebok said it has added film stars Christina Ricci and John Leguizamo, as well as Red Sox ace Curt Schilling and Philadelphia Eagles quarterback Donovan McNabb, to appear in its “I am what I am” ad campaign.
The work, which Reebok says celebrates individuality and authenticity, has also featured Lucy Liu, Allen Iverson, Kelly Holmes, Jay-Z, Yao Ming and Nicole Vaidisova.
By far the most controversial endorser has been rapper 50 Cent, who starred in a Reebok TV ad last month that alluded to attempts made on his life.
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