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SAN FRANCISCO WPP Group’s Young & Rubicam here breaks a campaign today for Foster Farms that focuses on premium chicken for family dinners, a turnaround from the previous 10-years of advertising from Goodby, Silverstein & Partners.
The new branding campaign uses “We Foster pure honest to goodness” as a tagline. The television spots feature a dinner plate and silverware setting framing the action, with all the family interaction taking place within the circle of the dish.
“It
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