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ATLANTA BBDO Atlanta has launched a new print and radio advertising campaign for the Bayer Advanced line of gardening products that includes a revised logo and tagline, the shop said.
The logo has been changed from an image of three shields to a single shield. The tag changed from “Better thinking. Better results” to “Better science. Better results.”
Four new print ads, each using blue as a background color to match the product packaging, began running this month in Better Homes & Gardens, Cottage Living, Garden Design and Southern Living and will continue through the early summer editions of the magazines.
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