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DALLAS Kimberly-Clark is launching its Kleenex Moist Cloths product with a $20 million advertising, public relations and promotional campaign, the company said.
Moist Cloths are the latest variation in the Kleenex brand, coming six months after the launch of the anti-viral tissue.
Priced at $2.39 per 40-count package, the Moist Cloths will hit the shelves in most of North America in April, the company said.
WPP Group’s JWT in New York is handling the advertising for Irving, Texas-based Kimberly-Clark, which spent $261 million on advertising, per Nielsen Monitor-Plus.
Kleenex
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