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LOS ANGELES Independent NYCA has crafted a spring campaign for TaylorMade Golf, the agency said. The work is scheduled to run through June in the United States, Europe and Asia.
“The Faces of Leadership” campaign consists of two 30-second television spots and a four-page print spread. Each execution highlights a specific offering from the Carlsbad, Calif.-based golf equipment manufacturer, a subsidiary of Adidas.
“It’s based on the idea that now TaylorMade is number one in usage on professional tours and the number one selling metal-wood brand,” said Michael Mark, chief executive officer and creative director for the Encinitas, Calif.,
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