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ATLANTA BellSouth is launching a new advertising campaign this month to promote its Yellow Pages directory among Hispanics, the company said.
The campaign includes television, radio, print and direct mail ads. Machado Garcia-Serra in Miami produced the work.
The TV spot will air in South Florida and areas of central coastal Florida. Radio ads will play in the same markets and Atlanta. BellSouth produces bilingual telephone directories in each of the markets.
The ads portray the Yellow Pages as a taxi that “takes you anywhere, anytime.”
“The
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