Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Judging by the uproar, you’d think the video news release (VNR) were an insidious invention of the Bush administration. Political reporters, like Claude Rains in Casablanca, are “shocked … shocked!” to find that some TV news reports are prepackaged by government groups and corporations. Of course, the practice isn’t new. For a refresher, Shoptalk caught up last week with Chris Kropp, a VNR titan during the early ’80s (“PR’s golden era”) while at Burson-Marsteller. Kropp says he went after news directors with limited budgets and imaginations and a predilection for puff pieces.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in