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ATLANTA WestWayne has completed a new public service campaign for the Advertising Council and the Federal Voting Assistance Program designed to encourage more civic involvement and voter registration among 18 to 24 year olds, the shop said.
The work includes 30- and 15-second television spots, which were sent to networks last week, and a newly launched Web site. Outdoor ads will be shipped next week, and print ads are in production.
The campaign invents a disease, “mannequinism,” and shows viewers how to avoid contracting it.
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