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ATLANTA MBNA launched the second ad this week in its yearlong campaign to brand itself and the specialty credit cards it issues, the company said.
The new 30-second television spot features six Nascar drivers, dressed in their car racing gear, competing on horseback in a twist on their reliance on horsepower in their sport. It was filmed at Churchill Downs in Louisville, Ky., the site of the annual Kentucky Derby, using stunt riders from the movie Seabiscuit.
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