Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A week after the campaign launched, sales were reported to be steadily increasing an average of 9 percent a week.
“Subservient Chicken” site: about 14 million unique visitors; 396 million hits to date. The “Chicken Fight” site: 750,000 visitors; 17 million hits in three months.
Numerous awards, including a gold and bronze lion at Cannes. Intelliseek’s BlogPlus ranked “Subservient Chicken” the No. 1 site among highly viral bloggers for several days after launch.
In the past year, hundreds of underperforming franchises have closed, but same-store sales prove the chain is strong.
Overall BK sales are up and awareness is plentiful, making BK’s TenderCrisp Chicken Sandwich campaign a winner.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in