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NEW YORK Saatchi & Saatchi here has landed U.S. creative duties on two Bel/Kaukauna USA cheese brands: Laughing Cow Cheese and BabyBel, the Publicis Groupe agency said.
Billings were not disclosed, but sources pegged ad spending at $5 million.
“We clearly share the same spirit of innovation and we look forward to a long and successful partnership,” said Bob Gilbert, U.S. president of the Bel/Kaukauna Group in Little Chute, Wis.
The client is a subsidiary of Fromageries Bel in Paris, for which Saatchi already works outside the U.S.
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