Cultivator Creates 4-in-1 Campaign

LOS ANGELES Independent Cultivator Advertising & Design this week unveiled a series of full-page, cross-promotional print ads uniting four winter-sports apparel brands under the Professional Ski Instructors of America organizational umbrella.

Set to launch in the spring 2005 issue of industry quarterly The Professional Skier, the campaign denotes the first time PSIA has aligned itself with a single ad shop to handle these sponsors’ marketing efforts, an agency representative said. “It’s kind of an unusual challenge, having to satisfy four separate co-marketers with a distinct look, yet still create a cohesive campaign,” the rep said.

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