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NEW YORK Masterfoods isn’t advertising on the Academy Awards telecast this Sunday, but the candy maker is running a series of 15-second Oscar-themed spots on the TV Guide Channel before the show.
Created by Omnicom Group’s BBDO in New York, four spots feature the M&M’s characters Red and Yellow on a red carpet, with the former giving “Red’s Red Carpet Tips.”
In the roster shop’s first spot, Red says: “There’s no such thing as too much collagen,” as a swollen-lipped Yellow appears, asking Red to feel his lips.
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