A tune blares—reminiscent of Herb Alpert & The Tijuana Brass, like all the old game-show theme songs. Rob Schwartz and Lee Clow of TBWA\Chiat\Day are long-faced in the ersatz ’60s living-room set and Salvation Army clothes. Deutsch/LA’s Eric Hirshberg seems ecstatic. Davidandgoliath’s David Angelo, arms raised, is gloating.
Welcome to Beldings.com, the site for the Belding Awards. This year’s theme is the “L.A. Ad Game” (“Fun for all ages!”), developed by TBWA\C\D creatives and TBWA’s Tequila marketing wing and promoted by the four creatives and their mock-playing.
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