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NEW YORK WPP Group’s Berlin Cameron/Red Cell has been tapped to create advertising around the launch of the The Wall Street Journal’s Weekend Edition, the client said. That edition begins publishing Sept. 17.
The client cited the shop’s work on Coca-Cola and New York Life in particular as being one of the reasons the agency was selected without a review.
In a statement, Wall Street Journal publisher and svp at its parent, Dow Jones & Co.,
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