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ATLANTA Navigauge, the start-up challenger to Arbitron, said it plans to expand its radio audience measuring service to Houston this year.
It is the first expansion for the company, which has been measuring audiences in its hometown of Atlanta for the past three years. The company said it plans to expand to four other major markets by the end of this year.
Navigauge gathers information about the radio-listening habits of people in their cars by using a device, usually concealed in the trunk, that monitors all radio activity in the vehicles.
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