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Whoever wins this review won’t have long to face a make-or-break challenge on the business. One of the main elements of the brief given to finalists is to develop a campaign for the new version of Mitsubishi’s Eclipse sports car launching in June—given the automaker’s dire straits, probably one of its most critical launches ever. In addition, finalists have been asked to create an overall re-branding strategy to bring the nameplate back in the U.S.
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