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DALLAS Texas Instruments has awarded its creative account to JWT Technology in Atlanta after a review, the company said. The account is valued at less than $10 million, according to estimates, though sources said that figure could rise.
JWT was chosen because of its expertise in semiconductors, one of the chief criteria in the client’s request for proposals. TI was also looking for a company that could offer global reach in the engineering world. JWT is part of the WPP Group, which is based in London.
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