Shoe Station Selects Sullivan-St. Clair

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ATLANTA Shoe Station has selected Sullivan-St. Clair for advertising chores following a review, the agency said.

The work from the independent shop in Mobile, Ala., will include print, broadcast, outdoor and Internet iterations. The shop is introducing a new tagline, “Selection is always in style,” for the crosstown client. Ads break later this month.

“Sullivan-St. Clair demonstrated a clear understanding of our needs,” said Terry Barkin, client CEO. “They understand retail while bringing to the table innovative marketing programs to implement as we continue to expand.”

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