DALLAS Dial Corp. has awarded creative duties on its ad account to BBDO following a review, the client confirmed.
The agency’s office in Chicago prevailed over undisclosed contenders and succeeds Omnicom Group sibling GSD&M in Austin, Texas, on the assignment.
Estimated billings are $35 million.
“Through the review process BBDO was able to deliver superior advertising ideas based upon a solid strategic development process,” said Linda Hannen, vp of corporate marketing and research services for Dial, in a statement.
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