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NEW YORK A new Snapple campaign that brings back Wendy the Snapple Lady as a voiceover will break on Jan. 17 and introduce two flavors, the company said.
The first work from new Snapple agency, MDC Partners’ Cliff Freeman and Partners in New York, uses real people being interviewed about the attributes of Snapple [Adweek, Oct. 25] and each other.
In one, a private investigator named “Vicki” praises Diet Snapple Apple, saying it doesn’t taste like a diet drink.
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