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NEW YORK US Airways’ first full-fledged foray into Hispanic advertising today begins with its “Yo invito” (“My treat”) campaign to promote the launch of low-fare flights between its new Fort Lauderdale, Fla., hub and U.S. and Latin American cities.
The Arlington, Va.-based airline last month named SiboneyUSA, which is 49 percent owned by Interpublic Group, as its Hispanic agency of record. The shop will conduct the campaign in the U.S. and in Latin America.
US Airways print ads break today in major Spanish-language dailies in South Florida, New York, New Jersey, Boston, Washington, D.C.,
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