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ATLANTA The Sugar Association, a group of companies involved in the $8 billion U.S. sugar industry, said it would launch a multimillion-dollar marketing effort during the second quarter to help “reverse the impact of sugar bashing brought on by the low-carb craze” and manufacturers of artificial sweeteners.
The television, radio and print campaign is being produced by independent Marriner Marketing Communications of Columbia, Md. Ads will promote the natural benefits of sugar and will appear in markets concentrated in the nation’s heartland.
Marriner
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