Baskin-Robbins, History Channel in Online Promo

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BOSTON Allied-Domecq’s Baskin-Robbins said it has joined forces with The History Channel for a “Let Them Eat Cake” online sweepstakes.

Now through Jan. 17, the contest supports Baskin-Robbins’ ice cream Cake Treats, which were launched in October.

“We are excited to partner with The History Channel for this fun sweepstakes that provides a unique twist on history,” said client representative Maria Feicht. “The ‘Let Them Eat Cake’ online sweepstakes supports our recent launch … while rewarding consumers with a chance to indulge in history, art and travel.”



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