RJR Must Reduce Profile in Teen Pubs

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LOS ANGELES California Attorney General Bill Lockyer said that R.J. Reynolds Tobacco “will significantly reduce” advertising in publications with large teenage audiences as part of a settlement with the state. In addition, the company will pay $11.4 million in civil penalties and $5.8 million to cover costs to the state.

The settlement applies to all RJR cigarettes, including Camel, Winston, Salem and Doral, and brands such as Kool, Lucky Strike and Pall Mall, which RJR acquired in a 2004 merger with Brown & Williamson.

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