DALLAS A rapidly growing chain of women’s fitness centers called Curves will break a pre-New Year campaign designed by Publicis Dallas targeting weight-loss skeptics, the agency said.
The client, which spent a negligible amount on advertising until hiring Publicis in 2002, is continuing its breakout phase with the TV and print effort, the agency said. Curves, based in Waco, Texas, spent $12 million on advertising in 2003 and more than $11 million through August 2004, according to estimates.
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