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NEW YORK Consumers may not know domain name registrar GoDaddy.com now, but after a Super Bowl spot and another $10 million or so in ad spending in 2005, they may be ready to join the family.
Bob Parsons, GoDaddy’s founder and president, is implementing an enhanced strategy of offline initiatives in a bid to reach new customers. “What better way than the SuperBowl?” he said. While a dot-com doing the Super Bowl may have a familiar ring, Parsons denied that buying a $2.4
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