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ATLANTA Crispin Porter + Bogusky has launched a second series of PSAs about HIV/AIDS testing and prevention as part of its pro bono efforts for the Henry J. Kaiser Family Foundation and Viacom, the agency said.
Two 30- and two 10-second television spots feature hip-hop artist Common, who recites spoken lyrics he wrote for the ads. The Grammy Award winner also is seen in the campaign’s outdoor advertising with the tagline, “Knowing is beautiful.” Three other spoken-word performers join Common in the radio ads.
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