3-in-1 Billboard Goes Up in Times Square

CHICAGO Hormel meats invades the Big Apple on Wednesday with a three-sided billboard running through the month of December in Times Square.

The outdoor ad from Omnicom’s BBDO in Minneapolis spoofs traditional fashion advertising found in New York’s billboard advertising. The three boards depict models in familiar fashion poses, but instead of haute couture or jewelry, they are wearing cooking items such as oven mitts or an apron.

One board shows a stylish woman wearing a belt off which various cooking utensils hang, with the headline, “Cooking is the new black.”